About Conscious Capitalism

What is Conscious Capitalism?

Conscious Capitalism is an international movement that advances the practice of free enterprise with the underpinning of four tenets: higher purpose, stakeholder orientation, conscious leadership, and conscious culture.

Who are Conscious Capitalists?

Conscious capitalists are mindful about their approach to profit-driving measures, systems improvement, personal development, business advancement, and social & environmental impact. And whether new to the movement or steeped in experience, conscious capitalists are committed to the journey of elevating humanity through business.

Learn about the 4 Tenets of Conscious Capitalism

Elevating humanity through business begins with knowing WHY your company exists. Without this, you have no compass to find and stay focused on your True North. Businesses should exist for reasons beyond just making a profit. We see profit as a necessary means to achieving your purpose—not as an end in and of itself.

Recognizing the interdependent nature of life and the human foundations of business, a business needs to create value with and for its various stakeholders (customers, employees, vendors, investors, communities, etc.).

Examples of stakeholder maps

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Human social organizations are created and guided by leaders – people who see a path and inspire others to travel along the path. Conscious Leaders understand and embrace the Higher Purpose of business and focus on creating value for and harmonizing the interests of the business stakeholders. They recognize the integral role of culture and purposefully cultivate Conscious Culture.

Meet the conscious leaders guiding our movement

This is the ethos – the values, principles, practices – underlying the social fabric of a business, which permeates the atmosphere of a business and connects the stakeholders to each other and to the purpose, people and processes that comprise the company. All companies have a culture, but not all companies intentionally develop a culture that promotes their values and purpose.

Our Vision

To create a thriving, sustainable community of individuals and organizations committed to driving businesses as a great force for good.

Our Mission

To connect, educate, inspire, and activate Conscious Capitalists while also improving the practice and perception of capitalism in the greater Washington, D.C, region.