CCF Aims To Encourage Higher Purpose In Business

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Contact: Vinny Tafuro


Conscious Capitalism Florida Aims To Encourage Higher Purpose In Business

TAMPA, FLORIDA, May 13, 2013 – Conscious Capitalism Florida, Inc., a Florida Non-Profit and official chapter of Conscious Capitalism, aims to raise awareness of the growing international movement for doing business with a higher purpose.

On Friday, the Tampa Bay Business Journal reported that “the organization’s mission is to encourage the private and academic sectors to make conscientious decisions that utilize capitalism and the free market to solve problems outside of the purpose and capability of government and non-profits,” which is echoed by Vinny Tafuro, President of Conscious Capitalism Florida, author, and entrepreneur.

Tafuro is joined by Barb Scherer, George Zwierko, and Mike Petresky as founding board members of Conscious Capitalism Florida. The organization received its charter after Tafuro met with Doug Rauch, the organization’s national CEO, formerly of Trader Joe’s and trustee John Mackey of Whole Foods Market at Conscious Capitalism 2013 in San Francisco. They are currently seeking 501(c)3 status as an educational organization and have cultivated numerous advocates throughout the state.

Conscious Capitalism builds on the foundations of Capitalism – voluntary exchange, entrepreneurship, competition, freedom to trade and the rule of law. These are essential to a healthy functioning economy, as are other elements of Conscious Capitalism including trust, compassion, collaboration and value creation.

“Practicing Conscious Capitalism enriches your life and the lives of people you do business with. And it’s without a doubt, the most fun, enduring and profitable way to build a sustainable business.” says Kip Tindell, Chairman & CEO, The Container Store, and trustee of the national organization.

The organization plans to educate by speaking with business leaders and community groups, connect conscious and innovative ideas around the state, develop college chapters, encourage the passing of Benefit Corporation legislation, and host a Conscious Capitalism Florida Summit.

You can learn more and join their efforts at