Megatrends, such as technological growth, climate change, and an aging population, have the power to transform the global economy and reshape society and our day-to-day lives in profound ways. Mauro Guillén, the renowned author of 2030, contends that traditional generational labels, like Baby Boomers, Gen X, Millennials, and Gen Z, have confined us into predefined categories to the detriment of individuals realizing their full potential and hindering business outcomes.

In this Virtual Gathering, Mauro will detail his solution: The Perennials. In his most recent book of the same title, Mauro describes the perennials as a post-generational workforce where people are not categorized solely based on age or experience. He suggests that a shift in how we perceive age in the workplace can dissolve the limitations of looking at life from a linear perspective, allowing everyone, no matter their age, to build a fulfilling, purposeful life. 

Mauro will explain how this generational shift is already impacting areas such as the workforce, education, and culture. He will delve into how the new era of the perennials promises to bring innovation, purpose, and broad societal — and economic — transformation. Lastly, he will provide recommendations for how business leaders can use this generational revolution to their advantage by expanding their target markets, creating inclusive workplaces, hiring for varied skill sets, and more.